lgf.design

Brand Identity · Graphic Design

Building brands
for creative
businesses

Three creative projects rooted in original artwork, bold color, and a Brooklyn-born sense of joy.

Brand Identity Graphic Design Creative Direction
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Ideas Made Physical

Alongside UX, I do graphic design. These are creative ideas I brought into the world in physical form: greeting cards, apparel, stickers, and custom merch. All the artwork was created from scratch. Sometimes that work also lives digitally, which is the case with Candy Colored Girl, a Brooklyn vintage boutique where I designed the full brand identity and built out a live website.

Custom Apparel & Merch

I take custom requests and make them real through Printful. Every piece of artwork is created from scratch for whoever's asking, then produced and shipped directly. Dresses, sweatshirts, tees, and notebooks — all original graphics, all one of a kind.

Crew Neck Sweatshirts — Embroidery
Custom crew neck sweatshirt design 1
Custom crew neck sweatshirt design 2
Custom crew neck sweatshirt design 4
Organic Ribbed Neck T-Shirts — Embroidery
Custom organic ribbed neck tee front
Custom organic ribbed neck tee back
Custom organic ribbed neck tee front and back
All-Over Print Dresses
All-over print dress front view
All-over print dress right front view
All-over print dress product details
Hardcover Notebooks
Custom hardcover notebook black
Custom hardcover notebook blue
Custom hardcover notebook silver

LGFdesigns

My own brand, built from scratch. Greeting cards printed on 270gsm FSC-certified paper, vinyl stickers, and apparel. Sold at Candy Colored Girl, Brooklyn Vintage Shop, and an Etsy storefront. Every design made by me.

Greeting Cards
Birthday card design 1 Birthday card design 2 Birthday card design 3 Birthday card design 4 Birthday card design 5
Happy Birthday card lifestyle photo
Sweet Birthday card lifestyle photo
Cake Slice card lifestyle photo
Beauty is Monumental card lifestyle photo
Miss You card lifestyle photo
LGFdesigns t-shirt design 1
LGFdesigns t-shirt design 2
LGFdesigns t-shirt design 3
Lauren and Bruno with LGFdesigns cards

Candy Colored Girl

A Brooklyn vintage boutique run by my friend Nora. I designed the full brand identity: logo, color palette, typography, brand kit, and a live website. The shop has since closed, but the work stands complete.

Candy Colored Girl creative assets Creative Assets
Candy Colored Girl spring looks topfold Spring Looks
Candy Colored Girl alternate topfold direction Direction Exploration
Candy Colored Girl logo concepts and exploration Logo Exploration
Candy Colored Girl brand kit Brand Kit
Candy Colored Girl website Website

Open for Orders

These are just a few examples of the custom and creative design work I take on. The process is always seamless. I work directly with you to bring the idea to life, handle the artwork from scratch, and get it produced and delivered through Printful. Whether it's apparel, accessories, stationery, or something else entirely, I'm always open to new orders. If you have something in mind, reach out.